Fresh Strawberry Sheet Cake Recipe — Moist, Fruity Dessert

If you want a strawberry cake that tastes like strawberries, this Fresh Strawberry Sheet Cake delivers vivid fruit flavor and an irresistibly tender crumb. The cake is soft, moist, and naturally pink from fresh berries—no artificial colors required. Inspired by Texas sheet cake, it features a buttery boiled-style strawberry icing that fills the kitchen with a wonderful aroma and tastes bright and candy-like. This sheet cake is perfect in spring when local strawberries are at their peak: small, deep-red berries give the best flavor and color. Because it’s a sheet cake, it’s simple to make and requires no layering.

slice of strawberry sheet cake on a plate with fresh strawberries

WHY THIS RECIPE WORKS

  • Soft, moist crumb – the batter yields a delicate, tender cake that stays moist.
  • Pure strawberry flavor – all the fruit taste comes from fresh strawberries and a touch of vanilla; use in-season berries for the best result.
  • Fudgy strawberry icing – the boiled-style butter icing is made with real strawberry puree and is sweet, glossy, and intensely flavored.
  • No artificial coloring – the pink hue comes from ripe strawberries. If your berries are pale, you may add a few drops of red food coloring, but it’s optional.
  • Easy to prepare – almost a one-bowl recipe that doesn’t require a mixer; a whisk is all you need.
strawberry sheet cake with strawberry icing sliced in baking pan

INGREDIENTS FOR STRAWBERRY SHEET CAKE

  • All-purpose flour – unbleached all-purpose flour gives a tender crumb. Cake flour can be used, but bleached cake flour may absorb more liquid and produce a firmer texture.
  • Oil – neutral oil keeps the cake soft and promotes even rising; sunflower or any neutral cooking oil works well.
  • Butter – used in the icing; salted butter balances sweetness and enhances the strawberry flavor.
  • Granulated sugar – keeps the cake moist without overpowering the berry taste.
  • Eggs – egg whites (used here) provide structure while keeping the cake light.
  • Pure vanilla extract – complements and lifts the strawberry flavor.
  • Sour cream – full-fat sour cream (or full-fat Greek yogurt) adds body, tenderness, and a subtle tang.
  • Fresh strawberries – choose ripe, deeply red berries for the most vibrant flavor and color. Smaller, fully red berries typically work best.
strawberry sheet cake ingredients
strawberry sheet cake with strawberry icing sliced in baking pan

STEP BY STEP INSTRUCTIONS: HOW TO MAKE THE BEST STRAWBERRY SHEET CAKE

  • STEP 1 — Make the strawberry puree. Blend washed, hulled strawberries with 2 tablespoons sugar until smooth. Reserve 4 tablespoons of the puree for the icing and set aside. You should have about 1 1/4 cups remaining for the batter.
  • STEP 2 — Combine the dry ingredients. Whisk together the flour, baking powder, baking soda, and salt in a large bowl until evenly blended. Add the granulated sugar and whisk again.
  • STEP 3 — Mix the wet ingredients. Whisk egg whites, full-fat sour cream, oil, and vanilla in a medium bowl until smooth.
  • STEP 4 — Bring it together. Pour the wet mixture into the dry ingredients, add the 1 1/4 cups strawberry puree, and fold gently until just combined with no dry streaks. Avoid over-mixing.
  • STEP 5 — Bake. Spread batter evenly in a prepared 13×9-inch pan and bake at 350°F for 20–25 minutes, until the cake is lightly golden-pink and a skewer comes out clean. Cool in the pan on a wire rack for 10 minutes, then remove to cool completely.
  • STEP 6 — Make the icing and finish. Place powdered sugar in a large bowl. Simmer the reserved 4 tablespoons strawberry puree with the butter until the butter melts and the mixture cracks briefly. Pour the hot butter-strawberry mixture into the powdered sugar and whisk until smooth. Let it cool about 10 minutes (whisk occasionally), then pour over the cooled cake and spread evenly. Let the icing set in a cool, dry place before slicing and serving.

STEP-BY-STEP PHOTOS

Puree strawberries and sugar until smooth.
Puree strawberries and sugar until smooth.
Reserve some puree for the icing.
Reserve some puree for the icing.
Combine oil and egg whites.
Combine oil and egg whites.
Add sour cream and vanilla and whisk to combine.
Add sour cream and vanilla and whisk to combine.
Sift flour, sugar, baking powder and salt into a large bowl and whisk to combine.
Sift the dry ingredients and whisk to combine.
Add egg mixture and strawberry puree to the dry ingredients.
Add the wet mixture and strawberry puree to the dry ingredients.
Stir to combine.
Stir gently until just combined.
Spread batter into prepared pan.
Spread batter into the prepared pan and bake.
Make the strawberry icing.
Prepare the strawberry icing.
Combine butter and strawberry puree in a saucepan and bring to a simmer.
Simmer butter and reserved strawberry puree briefly.
Pour butter/strawberry mixture into a bowl with powdered sugar.
Pour the hot mixture into the powdered sugar and whisk smooth.
Whisk until smooth.
Whisk until the icing is silky.
Pour icing over the cake while it is still just slightly warm.
Pour the icing over the slightly warm cake for a smooth finish.
Spread it out and let it set for 30 minutes.
Spread and allow the icing to set before slicing.
slice of strawberry sheet cake on a plate with fresh strawberries

EXPERT BAKING TIPS FOR STRAWBERRY CAKE

  • Pick the best fresh strawberries. In-season, locally-grown berries give the brightest flavor and color—this cake shines when the berries are at their peak.
  • Use room temperature ingredients. With minimal mixing, ingredients incorporate more evenly if they’re not cold.
  • Sift dry ingredients (optional). Sifting reduces mixing time and helps prevent overworking the batter.
  • Don’t over-mix. Stop once the flour is fully incorporated to keep the cake light and tender.
strawberry sheet cake with strawberry icing sliced in baking pan with fresh strawberries
slice of strawberry sheet cake on a plate with bite and fork

RECIPE FAQ

Can I use all melted butter instead of oil?

A blend of oil and butter is preferred: oil helps the batter mix evenly and keeps the cake softer, while butter adds flavor.

Can I make this cake with all oil?

Yes, but using only oil will produce a very soft cake with a slightly milder flavor compared to a mix with butter.

What makes a cake moist?

Moisture comes from correct proportions of liquid to dry ingredients, proper sugar levels, and not over-baking. Avoid adding extra flour and stop baking once a skewer comes out clean.

Why is my cake not fluffy?

Density can result from over-mixing or inactive leavening agents. Use fresh baking powder and soda and mix gently until just combined.

What causes cake to be dry and dense?

Too much flour or too little sugar and liquid can make a cake dry. Maintain the recipe proportions and avoid overworking the batter.

What can I use instead of sour cream?

Full-fat sour cream is ideal, but full-fat Greek yogurt can be used as a substitute; expect a slightly firmer crumb due to higher protein.

Can I use fresh or frozen strawberries?

Either works. Frozen berries thaw and release liquid, and because the puree is cooked in the icing, excess moisture is reduced.

Can I bake this in round pans?

Yes—use two 8-inch pans for a layered cake (reduce bake time by a few minutes) or one 9-inch pan and add 5–10 minutes to the bake time.

strawberry sheet cake in baking pan with strawberry icing
slice of strawberry sheet cake on a plate with bite and fork

If you enjoy fruit-forward cakes, try more recipes in the same style.

More strawberries!

Looking for more strawberry recipes? Try the other strawberry desserts featured below.

  • Fresh Strawberry Sheet Cake
  • Strawberry Sauce Topping
  • Strawberry Banana Popsicles (with yogurt)
  • Strawberry Crisp Bars

For the love of cake

More cakes you might enjoy are shown below.

  • Light & Luscious Lemon Curd Cake
  • Chocolate Chip Cookie Cake
  • Olive Oil Pistachio Cake
  • Tuxedo Cake

Strawberry Sheet Cake

Christina Marsigliese, Food Scientist MSc.

strawberry sheet cake
This Strawberry Sheet Cake is bright, tender, and naturally pink from fresh strawberries. The boiled-style butter icing is intensely fruity and sweet—perfect when strawberries are in season.
4.88 from 8 votes
Prep Time 35 mins
Cook Time 25 mins

Ingredients

Strawberry puree:

  • 10½ oz (300g) fresh strawberries, washed and hulled
  • 2 tablespoons (25g) granulated sugar

Strawberry cake batter:

  • 1½ cups (215g) all-purpose flour
  • 1¼ teaspoons baking powder
  • ¼ teaspoon baking soda
  • ½ teaspoon salt
  • 1 cup (200g) granulated sugar
  • 2 large egg whites, room temperature
  • ½ cup (120ml) full-fat sour cream
  • ⅓ cup (80ml) oil
  • 1½ teaspoons (7ml) pure vanilla extract
  • 1¼ cups (300ml) prepared strawberry puree
  • 3 drops red food coloring (optional)

Strawberry icing:

  • 4 tablespoons (60ml) prepared strawberry puree
  • ½ cup (113g) unsalted butter
  • 2 cups (240g) powdered confectioners’ sugar
  • ½ teaspoon pure vanilla extract (optional)

Instructions

  • Preheat the oven to 350°F. Line a 13×9-inch metal baking pan with parchment paper.
  • Make the strawberry puree: combine washed, hulled strawberries with 2 tablespoons sugar in a blender and puree until smooth. Reserve 4 tablespoons for the icing. You should have about 1¼ cups (300ml) puree left for the batter.
  • Combine dry ingredients: sift or whisk flour, baking powder, baking soda, and salt in a large bowl. Add granulated sugar and whisk to blend.
  • Combine wet ingredients: whisk egg whites, sour cream, oil, and vanilla until smooth. Add food coloring if using. Pour into the dry ingredients, add the strawberry puree, and fold until just combined. Do not over-mix.
  • Spread batter into the prepared pan and bake 20–25 minutes, until the cake is risen and a skewer comes out clean. Cool in the pan 10 minutes, then transfer to a rack to cool completely.
  • Make the icing: place powdered sugar in a large bowl. Simmer the reserved strawberry puree with butter until the butter melts and the mixture crackles briefly. Remove from heat and pour into the powdered sugar, whisking until smooth. Cool about 10 minutes while whisking occasionally, then pour over the cooled cake and spread evenly. Let the icing set before slicing and serving.